Having a true clear picture where the business is heading.

A 10/10 score looks like this:

• I have written Goals for 10, 5, 3 & 1 years.
• The business has a visible Vision, Mission, Culture statement, my team understands it and are onboard with it.
• The business has a Detailed Business Plan that is being followed.
• The business has a 90-day plan that is in use by the whole team.
• I know what the business looks like when you're finished.

I have a full understanding of where my time goes & I make conscious decisions about how I use it.

A 10/10 Time mastery score looks like this:

• I only work ‘on’ the business, I do not work ‘in’ the business.
• I have a default diary (the important tasks defaulted and delivered on time, in time everytime)  for myself & the team.
• I regularly conduct a time audit on myself and my team.
• I have SMART goals everyday.
• I make conscious decisions regarding leveraging my time.
• I use daily/weekly goal sheets.

I have the base of my business systemised so all customers get the same level of delivery.

A 10/10 looks like:

• I have suppliers that deliver to my standards.
• I have a quality management checklist for all my services / products.
• My business is easy to buy from & has multiple streams to purchase goods and services. It's not reliant on me or a single person for a purchase.
• I have mastered client service delivery & it's been delegated onto someone else.
• The business has mastered standards for consistency.
• The business systemised for consistency.

Financial mastery is ensuring the business is profitable, a scorecard is in place and reviewed regularly.

A 10/10 looks like:

• The business has monthly profit & loss reports generated & is reviewed monthly.
• The business's balance sheet(s) are reviewed monthly.
• The business has a cash flow forecast for the next 90 days and it's maintained / reviewed monthly (minimum).
• The business knows its breakeven on a yearly, monthly, and daily basis.
• The business has a debtors & creditors system.
• The business's profit margins are monitored.
• The business has a finance KPI dashboard which is maintained & visible.

A strong USP &/Or Guarantee should be the bedrock of any business's marketing. Without it, you're always going to compete on price.

A 10/10 looks like:

• The business has a truly Unique Selling Proposition (USP) & our customers / prospects know it.
• The business has a strong guarantee & our customers / prospects know it.
• Both of these are displayed and used in all our marketing.

Lead generation is the foundation of any business growth. Without a flow of new leads, the business may be too reliant on existing customers. It can also be the most expensive component for growth, so getting a handle on it is vital.

A 10/10 looks like:

• The business has a written marketing plan that is followed.
• Me and my team test & measure all strategies for effectiveness.
• The business has a database of potential prospects that is in full use.
• The business has a strategy that keeps on  regular contact with prospects, past customers and current customers.
• I know my cost per lead number and we have a strategy to reduce the number.

Converting prospects to customers can be seen as a mystic art, but it's all about data and following the numbers, as well as sharpening the saw when it comes to becoming a good communicator of value.

A 10/10 looks like:

• I know the business conversion rate and we monitor it on a monthly basis.
• The business has conversion and sales targets and they're visible for me and the team.
• We have a sales process which is followed meticulously.
• The business has scripts in use, which are followed by all.
• We regularly use external trainers to help with our communication strategy.

Ensuring customers know how to and are willing to spend more is a simple strategy to increase revenue and sometimes margin, so having a strategy in place is vital.

A 10/10 looks like:

• The business knows how much the average sale is.
• The business has a regular price increase.
• The business has up-selling strategies which are used by all.
• The business has a sales checklist that's used.
• We communicate the true value of our prospects and service to drive up average order value whilst delivering best value for the customer.

Getting your customers to come back and transact more often is a sure fire way of generating more revenue.

A 10/10 looks like:

• The business keeps in regular contact with customers.
• The business has a VIP/Loyalty program.
• The business has a Membership club.
• We know how often customers could buy from the business.
• We have a matrix to understand additional products and services that are suitable for our customers.

Ensuring we're selling products with the highest GP% is critical to making net profit at the end of it, the lower the gross, the more you need to sell.

A 10/10 looks like:

• I know the business's gross margin.
• I know the business's net margin.
• I know the business's most profitable activity.
• I know the effects of discounting / increasing prices.
• We never, ever discount!

Having the appropriate systems for your people to follow not only helps the business be more efficient, it also helps the team understand what good looks like.

A 10/10 looks like:

• The business has regular training for your team.
• The business has an appraisal process in place.
• All our people fully understand their roles and responsibilities and these are documented and reviewed regularly.
• All our team members have specific KPIs which are reported on regularly.
• We do an annual 360 appraisals to ensure the business is serving our team's needs.

Ensuring the delivery of our service or product is fully systemised is the only way to give trust in our business.

A 10/10 looks like:

• Me and my team analyse & improve delivery of our products & services regularly.
• The business has ‘How to” manuals & training manuals.
• We regularly ask for feedback from customers on how we can deliver better.

Having a full:

• The business has KPI’s set daily, weekly, monthly.
• Everyone on the team has KPI’s.
• We automate finance and reporting wherever possible.
• We have a business dashboard that reports the core kpis of the business, which is reviewed weekly.

Using technology has never been more important. Automation, AI are not things of the future, they're things of the present.

A 10/10 looks like:

• We have "how to" manuals.
• The business has routine tasks automated.
• The business has documented workflow charts which are reviewed regularly.
• We utilise AI wherever we possibly can to add value and save time.
• We have a relevant CRM / ERP system in place to automate tasks.
• The team is trainers in automation & technology.

Having a system to find great people is a great way to consistently grow your business.

A 10/10 looks like:

• The business has a recruitment plan.
• We know how to & do, ‘hire on attitude’ first.
• We have a documented recruitment process from advertising to offering the job which is followed every time.
• We have a defined culture which is used in our recruitment process.
• We know what the team retention % is.
• We believe we have the right people in the right seats.

Creating an environment where people can perform is a sure fire way of retaining and igniting people within the business.

A 10/10 looks like:

• We have a defined company culture which the team buys into.
• We have written points of culture which are visible for all to see.
• We have a mutually supportive team.
• We celebrate wins.
• We have mutual respect and recognition for a job well done.

Ensuring we build competent & productive people whilst still working on passion and focus are the main critical elements of leadership & Management.

A 10/10 looks like:

• The business has clear leadership and management structure which is visible and there is never a cross over.
• We have clear meeting structures which are run weekly and monthly.
• All team members have and are managed to KPIs.
• The team(s) have regular 1-1 meetings.
• There is a clear process for recognition and growth.
• Everyone in the team has a career development plan and understands what is required to get there.
• There is a visible orginisational chart so everyone understands where they are and where they are going.
• All positions within the business have a specific position contract detailing roles, responsibilities, KPI’s, goals & culture.

The 7 core disciplines driving culture, commitment & buy-in from their people.

A 10/10 looks like:

1. The team(s) have strong leadership.
2. The team(s) have common goals.
3. The team(s) know the rules of the game.
4. The team(s) have an action plan.
5. The team(s) support risk taking.
6. The team(s) have 100% involvement & inclusion.
7. The team(s) have continuous learning.

This element of your business is ensuring that the business continues to grow in your absence.

A 10/10 looks like:

• Do you have the first 4 steps (Mastery, Marketing, Systems and Team) working in synergy.
• Do you have a general manager employed or in training?

Growth is you exiting the business and looking at your longer future. Exit normally scares people, but this doesn't have to be retirement, for lots of people it's getting their time back to start new companies, make investments etc.

A 10/10 looks like:

• Does the business have multiple outlets or franchise models in place?
• Do you have multiple businesses in your portfolio?

This is all about making money with money.

A 10/10 looks like:

• Do you have passive Income being generated?
• Do you have a property portfolio?
• Do you have shares / bonds?